Rising to the Challenge of Reaching Billionaires

Billionaires are notoriously hard to reach. According to Google there are 186 of them in California, and there are many people who would like to reach out to them. We’re sure that’s why Vicki Fitzgerald at Yachting Pages sent an exclusive press release hoping Latitude 38 can help again.

Knowing we are a widely read West Coast sailing publication, Fitzgerald has been sending us press releases about superyacht products to reach our billionaire readers. The latest press release stated, “Superyacht Billionaires Gear Up for Summer Demanding the Best Water Toys.” This is likely a result of our story on “The World’s Most Expensive Superyacht Mattress.”

The release goes on to state, “Superyacht owners are evolving and want more luxury water toys than ever for the ultimate thrills at sea this summer.” We’re sure most sailors are also evolving, and for all we know, everyone wants more luxury on the water.

According to Yachting Pages, sales of luxury yachts spiked after the COVID-19 pandemic, with the super-rich wanting to spend more time offshore. The trend is continuing with billionaire purchasers buying bigger superyachts costing upwards of eight figures, and wanting the most lavish amenities. Onboard demands include spas with saunas and ice baths, gyms, cinemas, putting greens, basketball courts, and masseuses.

As the press release states, “When you are spending upwards of eight figures on a superyacht, having luxury onboard and the fastest water adventure is paramount. We aim to revolutionise the sea industry market and make the dreams of superyacht owners come true. For days in the water, there has been massive interest in the latest water toys, and iAQUA, a global leader in water toys, is leading the way. ”

For any billionaires reading this and ordering toys from iAqua, please let them know you read about it in Latitude 38.